One of the greatest revolutions in design and entertainment industry is certainly 3D computer graphics. From a scientific instrument of assessment it has now become a global multimedia revolution. This revolution is affecting all vertical markets transforming the idea of art and highly specialized areas. This is an unprecedented cultural, artistic and professional media phenomenon.

Autodesk is the leading company in design and production software for sectors as BIM, AEC and DEC. There are many possible solutions in terms of software and they are related to different and highly creative markets. In these markets we can find the highest standards in experience and competence.

Our way of thinking and imagining changes with the developing innovations. Thanks to the Digital Age we can improve our life and work, create more appealing designs, save energy and materials and enjoy watching a 3D animation films. The tri-dimensionality is the way we look at the things around us.

3ds max, Maya, Softimage, Mudbox are some of the most popular software solutions for professionals. These products offer the opportunity to express our creativity and make our work easier and free of limitations. Today we need to study and develop new issues about the new emerging sectors that require extensive knowledge and expertise such as Matte Paint, compositing and special effects. AUGI strives to aid the professional environment, collaborating with the animation and design community and providing assistance for creating new and innovative products. Professional training and knowledge are key aspects to achieve digital content with a high visual impact.

This generation of Autodesk software focuses around the fundamental principle of interoperability between applications. This allows a productive cycle where all software products are able to work simultaneously on a single project. The exchange of information between different design applications allows you to put different software users in the same workspace. This way everyone contributes to the success of a project while working with different programs and application logic.

The 2011 versions of Autodesk software are a success in terms of organization and stability and make organized labor much easier. An example of interoperability between software can be seen between 3ds max and Revit. The first is the software dedicated to design and entertainment, the other is the leading BIM software for the AEC design community. These two products are the symbol of Autodesk’s success for the architectural design and digital display. The virtual representation of digital materials and models are really photorealistic. A powerful and flexible way of working that allows the reorganization of scenes and materials without breaking the workflow between different departments at work. The design studio may use visualization and photorealistic renderings for their projects even before their real installations. That is a huge gain for designers, planners, designers, for energy saving and for customers that can now evaluate the project idea to the fullest.

The field of digital entertainment creation (DEC) is becoming very popular with professionals, young and old alike, thanks to the great software development. The technology is growing with the support of many people who suggest improvements and help develop new projects. One of the great features of Autodesk is the capability to listen to the users, making their software more functional and logical and investing in ideas and projects with the help of the Autodesk community LABS (, AUGI and AREA.

More information is available on the DEC website

This is Autodesk media and entertainment’s official portal where you can see many contributions of professionals and talented amateurs. I recommend you visit this amazing site, it will leave you breathless.

Autodesk works every day to find effective solutions that allow all users to work within a BIM cycle with products made by competitors. 3DS max’s support for software such as Google SketchUp and Rhino are an example of a major project that is developing for the future. The digital representation for the design, cloud point, 3D scanners, printers for prototyping and digital art are now being presented at major international events like Siggraph, and Autodesk University ( AUGI is present at these events to give help to all members who are seeking information, support and suggestions.

It is not difficult to imagine what the future of computer graphics will hold. Many of the things discussed 20 years ago are now at our disposal. Design, and multimedia in general, are now living an intellectual and development renaissance that caught everyone’s attention and interest. We must invest in knowledge. Autodesk today is not only the undisputed leader of digital design software; it has empowered the creativity, ideas and culture of young people and professionals. A revival of the economy towards a sustainable future is the starting point for a new generation and a new culture.

One of AUGI’s key roles, now and for the future, is to support its community members around the world to help the development of knowledge of new technologies and strengthen the leadership of user groups. AUGI is creating new Country Chapters in America, Europe, Asia and Oceania. Autodesk User Group International offers free services for all members and provides online support via its forums.

AUGI is here to that help users understand the new developments in software and provide a means of community. Direct contact between Autodesk and AUGI allows an easy and fast way to propose new ideas from members (via their wish lists) and to develop initiatives in emerging markets and technologies. AUGI is constantly evolving and expanding.

I hope you enjoy reading the following articles and that you have a good time visiting SIGGRAPH in Los Angeles.

For more information:

Dario Passariello
AUGI Director
Member of IRC at Siggraph
Autodesk 3ds Max Master
Autodesk Approved Instructor


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